Nice to meet you

HI! I'm glad you found your way to my website. My name is Maria d’Alte, and I currently live in Espoo, Finland. I have over 20 years of experience as an Art Director, working with both domestic and international companies across the private and public sectors. My background covers a wide range of both consumer and B2B brands. My marketing expertise is rooted in a strong understanding of branding and extensive experience in executing multichannel campaigns and projects. I'm motivated by teamwork, thrive in competitive situations, and am strongly customer-oriented.

My core competencies include branding and brand workshops, marketing concepts, and visual identities for companies and campaigns. I have solid expertise in leading large-scale rebranding projects and workshops, collaborating with key clients and corporate leadership to achieve strategic goals, leading creative teams, and mentoring junior designers. I strive to create genuine, emotionally engaging concepts that reflect real life — because that’s when they truly resonate. I like to challenge clients to be bold in their communication and to dare to stand out. The role of marketing and communication is to spark attention and conversation — you rarely achieve anything by just blending in. As a visual designer, I value polished and thoughtful execution.

I also bring specialized knowledge across a wide range of industries, including transportation and cybersecurity, municipal and city branding, residential construction, paper industry, cosmetics, financial management, film, and start-ups. I'm well-versed in various working environments and media: outdoor advertising, print, TV, social media, digital marketing, packaging design, UX, photoshoot planning and supervision, illustration, and typography.

By nature, I’m social and feel most inspired when I’m closely involved with clients, helping them grow their business. For me, successful teamwork is built on mutual respect and clear internal communication. My principle is that even in challenging situations, maintaining a positive and respectful work atmosphere is essential. In client work, I value honesty — in the long run, it has always been the most fruitful approach. I enjoy using Trello and Monday to keep the whole team aligned throughout a project. I appreciate good project management, and I believe sticking to agreed timelines is essential to building trust with clients.