The goal of Edenred’s “Tauon paikka” (“Time for a Break”) campaign was to encourage employees to take their legally mandated breaks, enjoy proper lunch breaks, and make full use of both their meal and recreational benefits. The campaign culminated in a nationwide “Lunch Day” event.

The main channels were YouTube and social media, where the campaign was brought to life through humorous animal-themed videos.

I was responsible for creating the campaign concept and designing the visual identity.

My role in the project: Art director / Concept designer
Agency Redland