The launch of the Polar M400 sports watch was built around a high-quality, internationally credible product and brand image. At the heart of all marketing materials and the website was the end user – someone who values efficiency and their own time.

The product’s quality and technical features were distilled into a concise, refined, and convincing presentation down to the last detail. I was responsible for designing the product website as well as marketing materials for international markets.

My role in the project: Art director / UX designer
Agency Redland