At the beginning of 2023, when the new wellbeing services counties began operating in Finland, the Ministry of Social Affairs and Health needed a campaign to support its communications. The goal was to show how bringing together diverse sectors creates a stronger, united foundation to support the Finnish people – broader shoulders, stronger together.

As campaign ambassadors, we chose two beloved Finnish figures from very different backgrounds: Seela Sella and Ernest Lawson. The concept was developed in close collaboration with the client’s communications team.

My role was to design and supervise the photo shoot, create the concept images for the nationwide campaign, and oversee the execution of the multichannel rollout through to completion.

My role in the project: Art director / Concept desiger
Agency Kaimana
Film production: Halla tuotanto