Skanska is one of the ten largest construction companies in the world. We developed a brand strategy for Skanska Homes aimed at an audience that values safety, quality, and personalized service.

The result of this work was the concept “The Standard for Better Living” – a promise of quality, responsibility, and residential well-being.

I was responsible for designing the visual concept, planning and overseeing the photoshoots, directing the creation of campaign imagery, and supervising the implementation of the multi-channel campaign.

My role in the project: Art director / Concept designer
Agency Redland
Film production Helsinking
Photography Mikko Ryhänen