I have worked in Finland as the lead creative designer for Hobby's marketing for six years. My responsibilities have included planning and executing marketing strategies for Hobby and Fendt caravans and motorhomes, encompassing graphic design, visual production, and the adaptation and creation of content based on German reference texts.

In this role, I have been responsible for the entire marketing lifecycle for the Finnish market: from campaign concepts and messaging to the practical implementation of multichannel marketing. This includes trade fair visibility, point-of-sale materials for dealers (such as brochures, price lists, and in-store signage), as well as web content planning and production. I have worked closely with sales teams and international brand guidelines to ensure localized messaging that stays true to the brand’s visual and tonal identity, while resonating with Finnish consumers.

My work has required both strategic thinking and hands-on creative execution, combining storytelling, design sensibility, and cross-cultural communication.

My role in project: Graphic designer / Copywriter
Agency: Redland